Creating a loyal community around shared values fosters brand ambassadors and retention.
“A strong community turns customers into advocates.”
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Similar ideas to The Importance of Community
Hackathons can activate a tech-savvy community to rally around a cause and help. It often fosters the desire in the participants to keep working on the projects after the hackathon is over to see their projects implemented.
When employees are loyal, both they and their organizations benefit. Loyal employees tend to have stronger bonds with others because of loyalty’s “binding effect.” These strong bonds are important for cooperation and the pursuit of shared organizational goals.
In addition, ...
You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.
With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
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