Direct-to-Consumer Relationships

Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...

Your circle of influence can play a large role in building your social currency.

Before you can build strong connections, understand that connections don’t just happen by chance. Everything you say and do is going to impact your relationships with people, and no one will want to form any ty...

• Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer. 
• Today, customers are more than just passive consumers of products and services. They are partners, co-creators, patrons, advocates...