Customers: from passive buyers to co-creators - Deepstash

Customers: from passive buyers to co-creators

  • Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer. 
  • Today, customers are more than just passive consumers of products and services. They are partners, co-creators, patrons, advocates, evangelists, collaborators, and community members. 

People no longer just want to buy things from us without thinking—they want to become invested in the businesses and brands that they choose to support.

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