Building a Community - Deepstash

Building a Community

Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents to share their trials and triumphs with each other.

It's not just the product that keeps customers coming back; it's the friendships they make with like-minded individuals who share similar needs.

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jiltur

Higher education lecturer

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