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A dimension in measuring productivity is looking at the big picture or fine-grained details.
But there is a trade-off. The big picture is slow to measure and may only be visible in the long run.
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What matters most is often the hardest to track. We then measure things we don't care about with the hope that it will give some clarity. The solution:
There are two extremes of evaluating productivity: Input vs. Output
Some consultants are paid when the company profits go up, but no money is owed when there is no profit.
Instead of relying on a fixed standard, regularly tweak and adapt what you measure.
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