The Pokémon Phenomenon
The franchise of Pokémon, which ranges from movies, video games and even card games, which are after more than 20 years, is as strong as ever. It has kept evolving with new and fresh ideas (like the 'Go' version) and has incorporated new technology (like embracing smartphones) to keep the fans interested.
It is one of the few ‘brands’ to have its own magazine, which is now going strong after 28 issues.
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