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Even when the majority is absolutely wrong, it wins. This makes individuals fear to have the wrong opinion, as it might sideline or isolate them from their peers. Some might even deny their own common sense in the process. This ‘Wisdom of the Crowds’ effect makes any large group of people gravitate towards their original biases.
The information superhighway, having groups of millions of people, becomes a bias superhighway, due to the same effect amplified many times.
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One of the strange effects of conformity is that the decisions made as a group are prejudiced, biased and less intelligent than those made by an individual.
When people interact, they do not normally want to learn something new but are much happier conforming to their ...
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We humans are so social, that we can hardly be independent of others because of social learning - our disposition for imitating behavior and communication.
In relation to decision making and problem solving, most of us are influenced to some degree by other people, whether it...
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It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social ci...
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