Even when the majority is absolutely wrong, it wins. This makes individuals fear to have the wrong opinion, as it might sideline or isolate them from their peers. Some might even deny their own common sense in the process. This ‘Wisdom of the Crowds’ effect makes any large group of people gravitate towards their original biases.
The information superhighway, having groups of millions of people, becomes a bias superhighway, due to the same effect amplified many times.
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Both individuals and groups need mechanisms to review how their decisions are made.
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