All narratives are about a very small number of basic plots, namely: Quest, voyage and return, rebirth, comedy, tragedy, overcoming the monster, rags to riches. And they apply to more than just fiction writers.
Consider which plot currently underpins your business and rewrite the future. Many leaders unconsciously follow a "tragedy" plot in times of crisis, but reframing your struggles as "voyage and return," you may experience a strategic shift that an exercise in lateral thinking helps you to achieve.
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