Your brain is capable of change and growth through a process called neuroplasticity. When you repeatedly engage in an activity, new neural connections form, making the activity easier and more enjoyable over time. Watching TV activates your brain's reward system quickly, but reading requires deeper cognitive engagement and can strengthen brain regions related to comprehension, memory, and focus. By committing to reading more, you can "rewire" your brain to crave the rewarding sensation of engaging with a book, just as you’ve come to expect from watching your favorite shows.
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