"Brilliant thinking is rare, but courage is in even shorter supply than genius."

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"The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete."

"The most important determinant of startup success is not the market, the product, or the team—it’s the founder."

“If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.”

"The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors."

“You’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.”

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel is a thought-provoking guide to innovation and entrepreneurship.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

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Peter Thiel is an accomplished writer whose work has resonated with readers around the world. Peter Thiel has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Peter Thiel's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Peter Thiel

Blake Masters is an accomplished writer whose work has resonated with readers around the world. Blake Masters has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Blake Masters's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

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