Tome Treasure Treasure's Key Ideas from Zero to One
by Peter Thiel, Blake Masters

"The most important determinant of startup success is not the market, the product, or the team—it’s the founder."

"Brilliant thinking is rare, but courage is in even shorter supply than genius."

“If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.”

"The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors."

“You’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.”