While educating a higher-up about a particular subject, we assume that we are the experts and somehow have power over others listening to us impart knowledge.
But influencing authoritative figures takes more than just expertise and the art of persuasion requires us to get off the pedestal and relinquish the power that we think we have.
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Bonding with colleagues in the real world is easy. It the virtual world, the tools we have available are video conferences, group messages, and email - all cold forms of communication.
Dale Carnegie published a book - How to Win Friends and Influence People. The importance of smiling is among his tips. If you seem pleased to see someone, they will be happy to see you.
If you don't have a natural smile, say "great great great" in verses of three, to get the same effect.
Finding common ground is a first step to being charming.
Discussing the whole world of pandemic and common weather-related experiences is an excellent way to find that common ground.
A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction
Marketing experts define 3 main stages of the funnel:
At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.
The TOFU is the starting point of the buyer journey and its most populated stage. Here, most people are not ready to buy and have probably never heard of your company. Your goal is to attract their attention, offer the best answer for their queries and then gently introduce them to your brand.
No matter who you are, where you work, or what your professional goals are, achieving more influence in the workplace is critical for success.
But gaining that influence, like learning...
Influence is most often and most easily carried through trust: only when a co-worker trusts you will he or she be open to your influence.
The easiest way to do that is to be honest, no matter what. State your opinions, disclose your apprehensions, and don't keep secrets.
Inconsistency is the fastest way to ruin your reputation. Consistency, on the other hand, is slow but sure: if you execute your tasks effectively and on time, day after day, eventually people will come to rely on you.
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