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Laila M.
@lailaim23
Influencing Authoritative Figures
While educating a higher-up about a particular subject, we assume that we are the experts and somehow have power over others listening to us impart knowledge.
But influencing authoritative figures takes more than just expertise and the art of persuasion requires us to get off the pedestal and relinquish the power that we think we have.
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Kinsley
@kin81
How to make people like you – virtually
Communication in the virtual world
Bonding with colleagues in the real world is easy. It the virtual world, the tools we have available are video conferences, group messages, and email - all cold forms of communication.
Des...
Smiling makes people like you
Dale Carnegie published a book - How to Win Friends and Influence People. The importance of smiling is among his tips. If you seem pleased to see someone, they will be happy to see you.
If you don't have a natural smile, say "great great great" in verses of three, to get the same effect.
Finding common ground
Finding common ground is a first step to being charming.
Discussing the whole world of pandemic and common weather-related experiences is an excellent way to find that common ground.
Pranav P.
@heisenberg
How to Build an Effective Content Marketing Funnel
What is a content marketing funnel?
A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction
3 stages of the funnel
Marketing experts define 3 main stages of the funnel:
- TOFU (top of the funnel) attracts attention
- MOFU (middle of the funnel) generates leads
- BOFU (bottom of the funnel) drives payments.
At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.
1. Top of the funnel
The TOFU is the starting point of the buyer journey and its most populated stage. Here, most people are not ready to buy and have probably never heard of your company. Your goal is to attract their attention, offer the best answer for their queries and then gently introduce them to your brand.
Nicole N.
@nicole_sn309
7 Ways to Build Influence in the Workplace
Influence is power
No matter who you are, where you work, or what your professional goals are, achieving more influence in the workplace is critical for success.
But gaining that influence, like learning...
Build Trust
Influence is most often and most easily carried through trust: only when a co-worker trusts you will he or she be open to your influence.
The easiest way to do that is to be honest, no matter what. State your opinions, disclose your apprehensions, and don't keep secrets.
Reliability Through Consistency
Inconsistency is the fastest way to ruin your reputation. Consistency, on the other hand, is slow but sure: if you execute your tasks effectively and on time, day after day, eventually people will come to rely on you.
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