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Coming Across As Trustworthy

While making the pitch to an audience, the personal trust the presenter has built with them is more important than the quality of the proposal.

While it is natural to focus on the content and assume that one’s ideas will be accepted based on merit, the person who comes across as trustworthy, thoughtful and having sound judgement is the one who is able to make the best deal.

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@lailaim

created an idea from a article:

FASTCOMPANY

When To Influence People, When To Inform Them, And How To Know The Difference

fastcompany.com

MORE IDEAS FROM THE SAME ARTICLE

Influencing Authoritative Figures

While educating a higher-up about a particular subject, we assume that we are the experts and somehow have power over others listening to us impart knowledge.

Present Your Position First

While pitching to decision-makers, the normal way of establishing the background and context, followed by the conclusion (that you wish is implemented) does not work.
You need to pitch the conclusion first and then back it up with reasons and context

Learning To Deliver Information

The audience who are the decision-makers will not be sold just by the logic of your proposal and how much sense it makes - you have to package it in a way that is at the right level with your audience, in straightforward terms.