Ideas from books, articles & podcasts.
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While educating a higher-up about a particular subject, we assume that we are the experts and somehow have power over others listening to us impart knowledge.
But influencing authoritative figures takes more than just expertise and the art of persuasion re...
While making the pitch to an audience, the personal trust the presenter has built with them is more important than the quality of the proposal.
While it is natural to focus on the content and assume that one’s ideas will be accepted based on merit, the person who c...
The audience who are the decision-makers will not be sold just by the logic of your proposal and how much sense it makes - you have to package it in a way that is at the right level with your audience, in straightforward terms.
It also helps to ensure that the lea...
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Have you ever seen an ad from someone on Facebook (or while conducting a Google Search) that claimed the presenter was an “expert” or a “guru” at some business-related topic? For example, imagine an ad that says something like this: “I’ve helped businesses generate $1MM+ in new leads” or “I’m the...
published 15 ideas
Expertise is dead. And experts killed it.
An elevator pitch is a 30-second description of what you do and the products or services you sell. The goal is to make a connection between you and the listener, be it a potential investor or a recruiter at a job interview.
Also known as an elevator speech, it should take...
published 11 ideas
The Elevator Pitch: All You Need To Know
Bonding with colleagues in the real world is easy. It the virtual world, the tools we have available are video conferences, group messages, and email - all cold forms of communication.
Despite the challenges associated with online tool, there are simple rules we can use the make colleague...
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