In the 70s, creativity was thought of as a trait, something a few geniuses have, and the rest of us do not.
New studies show that ‘extrinsic’ motivators, factors outside ourselves, can influence our creativity. Competition, evaluation, level of strictness along with rewards and punishment play a huge factor in a person’s overall creative levels.
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"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.
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