How The Meaning of "Being Creative" Changed - Deepstash

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How The Meaning of "Being Creative" Changed

In the 70s, creativity was thought of as a trait, something a few geniuses have, and the rest of us do not.

New studies show that ‘extrinsic’ motivators, factors outside ourselves, can influence our creativity. Competition, evaluation, level of strictness along with rewards and punishment play a huge factor in a person’s overall creative levels.

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As we grow older, we take cues from our environment and become serious and rigid, conforming to the norms and rules imposed upon us.

Knowledge that someone will check, evaluate and grade one’s work, surveillance, a promise of a reward, threat of a punishment, creative constraints, competition and motivating factors like power, money and fame can kill creativity.

Managers need to pay attention to the needs of the subordinates to make progress in the core work, while providing them sufficient resources and time, and encouraging them to learn from failure.

Intellectual challenges, alone with sufficient resources and freedom to experiment are the ideal ingredients of a creative workplace.

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