Our emotions drive decisions more than logic. Recognizing this can help avoid impulsive mistakes.“Emotion is a compass; it doesn’t always point true north, but it guides you nonetheless.”

Emotional Consistency

Lessons from the past often repeat because human behavior remains consistent. Study history to anticipate future trends.“The stories of yesterday are the strategies for tomorrow.”

History as a Teacher

Principles like trust, kindness, and curiosity never go out of style. Invest in what lasts.“In a changing world, timeless values anchor us to what’s truly important.”

Timeless Values Triumphs

True wealth isn’t about having more but needing less. Simplifying life enhances happiness and freedom.“The richest are those who find satisfaction with what they already have.”

Wealth & Happiness

Scarcity drives value in almost everything—time, resources, or attention. Focus on what truly matters.“What’s rare becomes valuable, and that’s a principle that will never change.”

Scarcity & Value

Morgan Housel dives into timeless truths about human behavior, showing how understanding consistency shapes smarter decisions.

Absolute certainty is a myth. Embracing uncertainty allows for better decision-making and less stress.“Life isn’t about avoiding risk but managing it wisely.”

Myth of Certainty

Growth has limits, whether in economies or personal ambitions. Sustainable progress requires restraint.“Chasing infinite growth often leads to finite resources and burnout.”

The Fallacy of Endless Growth

Adapting to change is key to navigating life’s challenges. Success lies in flexibility, not rigidity.“The most resilient aren’t the strongest but those who can adjust the fastest.”

The Power of Adaptability

Outcomes are often a mix of luck and skill, but the impact of each varies. Recognize when luck plays a role.“Separating what’s within your control from what isn’t is an underrated life skill.”

Luck & Skill

Human behavior doesn’t change as much as we think. Recognizing recurring patterns can guide better decisions.“People are consistent in being unpredictable, but their desires and fears remain remarkably stable.”

Human Nature Is Predictable

Morgan Housel’s Same as Ever is a guide to navigating life’s complexities by understanding the constants of human nature. It reminds us that while the world evolves, some truths never fade.

Morgan Housel’s Same as Ever explores timeless truths about human behavior, helping us make better decisions in an ever-changing world.

When planning for the future we often ask, “What will the economy be doing this time next year?” Or, “What will be different ten years from now?” But forecasting is hard. The important events that will shape the future are inherently unpredictable. Instead, we should be asking a different question: What will be the same ten years from now? What will be the same one hundred years from now? Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future. In Same As Ever, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same. Armed with this knowledge of the unchanging, you will have a powerful new ability to think about risk, opportunity, and how to navigate the uncertainty of the future. As you see familiar themes repeat again and again in the years ahead, you’ll find yourself nodding and saying, “Yep, same as ever.”

Understand yourself and those around you.

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Morgan Housel is a partner at The Collaborative Fund. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidney Award, and a two-time finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism. He lives in Seattle with his wife and two kids.

Scarcity & Value

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