Balancing Fuel and Engine in Marketing

When starting a business, it is crucial to allocate resources properly between creating fuel and building a strong engine. Over-indexing on one at the expense of the other can hinder growth.

An unbalanced fuel-engine mix can hinder growth and make it difficult to identify the root cause. For example, solely focusing on creating fuel without seeing results may make it seem like the fuel type is the problem, when in fact the issue could be with the engine's ability to utilize the fuel effectively.