The Right Fuel-Engine Combo Through GACC
Balance Fuel Projects and Engine Projects:
- Use GACC (Goals, Audience, Channel/Distribution, Creative) Brief at the Top of Everything You Create. This Ensures You Have a Solid Engine Plan for Each Piece of Fuel You Create.
- Create Mini-Funnels (Engines) for Every Major Piece of Content (Fuel) You Create.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Useful Analogy for thinking about setting up the right marketing structure.
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#4-#5
Cover the topic in-depth
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