Hiring for fuel and engine

The right marketing team (see chart above) will have:

• fuel roles - in blue (Growth roles: paid, demand-gen, sales emails etc)
• engine roles - in yellow (Content Marketing, Brand, Creative)
• mixed roles - in green (Product Marketing, Community, PR, Events)

Some roles mostly create fuel, some roles mostly build the engine, and some do both. The mixed, “do both” roles are critical, as these roles make sure the fuel and engine come together to make the vehicle move.