Headlines are Crucial
The headline determines whether the ad is read or ignored. Craft headlines that spark curiosity or address pain points.
“We pick out what seems appealing, ignoring the rest.”
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Master advertising with Claude Hopkins’ timeless strategies—test, tailor, and persuade with precision.
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Optimize Your Content to Earn a Featured Snippet
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Adopting a new profession
Any time there's a crisis, it can spark self-evaluation. We can wonder where we are in our life and career. Are we doing things that feel fulfilling and challenge us?
Whether you've been unsatisfied in your career path or your job seems risky at the moment, this might be a time to ...
Brevity Is The Key
A common mistake is made by those who try to use all the characters available. It’s obvious that you cannot express your every achievement or personality trait in 160 characters, and you shouldn’t.
Consider that people tend to scan through the first lines and pick out the ...
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