Performance Influencer Marketing - Deepstash
Performance Influencer Marketing

Performance Influencer Marketing

Influencer marketing is messy. But if done correctly it can scale beyond ads. Here are some hints on how to do it correctly: 

  • Look for influencers who have a great ratio of views/costs. Use scrappers and AI to make databases.
  • An influencer view is worth less than an ad view because the ad is super targeted. The CPM for influencer should be 50% cheaper than an ad to get the same performance. 
  • Best to test an influencer is by ordering 3 pieces of content to test views and messaging.
  • Lower the costs to hire influencers by adding affiliates commission to the mix.

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Marketing Insights I collected over the past months. Decided to publish them all in bulk.

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