Develop metrics to measure progress objectively. Traditional accounting metrics like revenue might not apply initially, so focus on actionable metrics that reflect learning and customer behavior.
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Similar ideas to Innovation Accounting
Innovation Accounting is a way of evaluating progress when all the metrics typically used in an established company (revenue, customers, ROI, market share) are effectively zero.
Innovation Accounting is not only a way for individual teams to report their progress and communicate in financi...
What matters most is often the hardest to track. We then measure things we don't care about with the hope that it will give some clarity. The solution:
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