Description: Don't trust assumptions without validating them1.Application: Test assumptions and validate the value of those assumptions

10. Avoid Assumptions

Description: Create a product or service that consumers recognize as a need, not just a clever option1.Application: Test your solutions with real customers and make changes based on their feedback until they see it as a must-have

2. Nail the Solution: Solve It Well

Description: Expand your business when you can handle more sales and production1.Application: Don't scale too early3. Make sure you've nailed the previous steps before going for rapid growth

5. Scale It: Grow at the Right Time

Description: Start with the customer and work backwards.Application: Always consider the customer's needs first when developing a product or service4.

6. Customer-centric approach

Description: Problems can be turned into profitApplication: Identify customer problems and provide a solution

7. Turning Problems into Profit

Description: Don't just create a solution; find a problem that people actually have and are willing to pay to solve1. Ask "who else shares this pain?".Application: Talk to potential customers and field experts to see if your idea solves a real, monetizable pain.

1. Nail the Pain: Find a Real Problem

Description: Innovation is key to successApplication: Use the Nail It Then Scale It method to guide you to victory

8. The Art of Innovation

Description: Figure out the best way to sell your product to your target customers1.Application: Explore and discover where your desired customers are most likely to make a purchase1.

3. Nail the Go-to-Market Strategy: Find Your Customers

Description: Create a blueprint for how your business will operate, including key partners, sales channels, and revenue streams1.Application: Identify key resources, your value proposition, and measurable goals1. Treat your business model as a living document that adapts to the market

4. Nail the Business Model: Make it Sustainable

Description: Develop a winning business strategy.Application: Use the Nail It Then Scale It process to create a solid foundation for growth

9. Winning Business Strategy

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Nail It Then Scale It is the first lean startup book to help entrepreneurs through the process of launching a high-growth company. The book includes not just high-level principles, but a distilled, step by step guide of key actions successful entrepreneurs take to reduce risk and increase success. NISI answers key questions including: Why do most new businesses fail? What first steps do successful serial entrepreneurs take? What are the most common failure traps and how can I avoid them? Based on years of research and observation, Furr and Ahlstrom conclude that startups often fail by doing the "right things," but doing them out of order. In other words, human nature combined with entrepreneurial drive puts the entrepreneur on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs step by step to victory. Stop following conventional wisdom and join the few entrepreneurs that consistently take their innovative ideas all the way to a successful product and company launch.

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