Keep People Dependent

Why would someone join your company as its 20th engineer when she could go work at Google for more money and more prestige?

You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important th...

People are often distracted by many things but the main reason behind this is becuase they want to escape the unpleasant feeling of boredome, fatigue, or stress. Minimizing those emotions can make people stay engaged.

During meetinggs or presentations, strong visuals play an important role...

Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.

It is easy to imagine why people might choose these options when prompt...