Resolution-dependent advertising - Deepstash

deepstash

Beta

deepstash

Beta

It's the Most Inadequate Time of the Year

Resolution-dependent advertising

Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.

It is easy to imagine why people might choose these options when prompted to explain what they don't like about themselves and get them to buy things meant to soothe their fears of being unable to change.

26 SAVES


EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Exercise was not necessary until the mid-20th century
Exercise was not necessary until the mid-20th century

Most people didn't see exercise as necessary until the mid-20th century. Food scarcity meant people didn't overeat, and it didn't make sense to try to burn off the calories.

Ho...

The start of the exercise culture

The exercise culture in the U.S. only took off after World War II.

  • After a 1955 report showed that 57.9% of American kids failed one or more of six physical fitness tests - versus about 8 % of European kids - an executive order was issued to create the President's Council on Youth Fitness.
  • In 1960, President-Elect John F. Kennedy wrote that the increasing lack of physical fitness is a menace to society. This push for fitness led to an expansion of the President's Council on Youth Fitness.
Entrepreneurs played a key role in establishing the fitness industry

Some entrepreneurs and trainers played a vital role in the rising exercise culture.

  • Health clubs were popularized by the Vic Tanny Gyms chain.
  • Weight-lifting for women was popularized in the 1930s and 1940s by female-bodybuilder Abby "Pudgy" Stockton.
  • In 1974, the Equal Credit Opportunity Act paved the way for women to go out and sign up for exercise classes on their own.
  • In the '60s and '70s, exercise became a more accepted and celebrated pursuit.
  • The '80s and '90s saw the expansion of a conversation about diet and fitness.
The Rush of Motivation

During the first week of the new year, there is a rush of motivated people who want to achieve their respective self-improvement goals. But then all this rush always tapers off, with only about 8 %...

Procrastinating

Procrastination, or the way we let pending tasks linger on, just avoiding them, is one of the main reasons our goals don't materialize.

The longer any work is avoided the harder it becomes to eventually do it.

Like dishes piling up in the kitchen sink, they get harder and harder to do as the load increases.

Fear as the Cause of Inaction

Fear causes us to procrastinate. It can be:

  • Fear of change
  • Fear of leaving our comfort zone
  • Fear of the unknown
  • Fear of failure
  • Fear of what other people would think of us

We justify these fears by imaginary different reasons, but the root cause is not related to our invented reasons, it is our inherent fear.

There are no such things as secrets when it comes to personal success
Every piece of new advice you hear has been said before. The real secret lies in how well you execute the advice.  🤔
Doing something is better than saying you’re going to do something.
Doing something is better than saying you’re going to do something. No one can argue with that.  🏅
Practical Tips To Make Your Resolutions Stick Even Better ⚓️
  1. Keep It Small — It’s about thinking big and acting small. You’ll achieve those big goals in time.

  2. Measure Your Progress — If you don’t measure your progress, it’s safe to say that you are not making any. 

  3. Be Accountable To Yourself — One of the most important skills you can learn in life is to be self-reliant.