People are often distracted by many things but the main reason behind this is becuase they want to escape the unpleasant feeling of boredome, fatigue, or stress. Minimizing those emotions can make people stay engaged.
During meetinggs or presentations, strong visuals play an important role in promoting engagement, so people are more likely to pay attention to engaging photos, graphics, colors, etc., because they counterweigh potential negativity making boredom less likely to hold.
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