Elon Musk And The Roadster
The current CEO of Tesla wasn’t the founder of the company and joined in 2004. His investments and lobbying provided the company with much-needed traction to build the first completely electric sports car, called the Roadster, which went into production in 2008.
The futuristic electric sports car was a technical marvel but out of reach for most people at USD 100,000, and also had a slow charge.
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"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”- John Maxwell
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- 2008 saw many upheavals and changes in leadership, with Elon Musk taking over as CEO in October 2008, and cutting manpower by 25 per cent.
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