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The wholesome story of Black Friday

The wholesome story of Black Friday

The wholesome story of Black Friday is that happy shoppers would flood local shops and malls the day after Thanksgiving, and the extra spending would put retailers "in the black" for the year.

The Friday after Thanksgiving was named "Black Friday" and it became the unofficial start of the holiday shopping season.

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The real origin of Black Friday

  • Before retail repackaged Black Friday, it had a more sinister meaning. The earliest use of the phrase Black Friday dates to 1869. It was the day gold prices plummeted and caused a market crash. The economic effects lasted for years.
  • Traffic police coined the phrase...

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Adding a positive spin to Black Friday

Retailers wanted to put a positive spin on the gloomy term "Black Friday."

One well-known PR executive recommended adopting a positive approach that would convert Black Friday to Big Friday. The name didn't stick, but a positive spin on the day eventually paid off.

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lil_ww

"In fact, the confidence of the people is worth more than money." ~ Carter G. Woodson

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Cyber Monday competition

  • For online stores, a similar tradition to Black Friday has arisen on the Monday following Thanksgiving. Cyber Monday is seen as the unofficial start of the online holiday shopping season.
  • The idea is that consumers return to work after the Thanksgiving holiday weekend, ready to sta...

Reimagining The Black Friday Frenzy

Retailers weren’t that happy with the name "Black Friday" at first: it was associated with the Great Depression of the 1930s, signaled by Black Thursday, so they tried to reinvent the image of the Black Friday frenzy.

The ‘black’, it was argued, referred to ...

Black Friday has two relevant meanings

Black Friday has two relevant meanings

  • In history, Black Friday was a stock market disaster that happened on September 24, 1869, when, after a period of uncontrolled speculation, the price of gold crashed, and the markets crashed.
  • The contemporary meaning refers to the day after the U.S. Thanksg...

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