Cyber Monday competition
- For online stores, a similar tradition to Black Friday has arisen on the Monday following Thanksgiving. Cyber Monday is seen as the unofficial start of the online holiday shopping season.
- The idea is that consumers return to work after the Thanksgiving holiday weekend, ready to start shopping.
- Online shops often promote their sales prior to the actual day in order to compete against the Black Friday offerings at brick-and-mortar stores.
- In terms of sales, Cyber Monday has proven to be a success among shoppers.
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"Many people are in the dark when it comes to money, and I'm going to turn on the lights. " ~ Suze Orman
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