People that are in need have less capacity for creativity.

To improve their environments, creative people need factors like good nutrition, religious beliefs that are not overly conservative, and access to education.

• A social infrastructure: society needs a supply of creative innovators who are willing and able to challenge their physical environment in order to better themselves.
• Social incentives: there need to be incentives in place to encourage innovation...

Keep these ideas in mind:

• If we want to come up with new ideas as individuals, we have to consider ourselves as part of a system.
• Tolerance for divergence is crucial for creativity.
• Invention is not the natural state of things, it is an exc...

In all societies, there are people and groups that want to maintain the status quo because it is in their interests to do so.

Even if there are tensions, the most creative societies are those where it is still possible for the new thing to take over. If t...

For a creative society to exist and thrive, the people that form it have to consider fresh ideas from within their own society and also to take inspiration from those coming from elsewhere.