How we make decisions - Deepstash
How we make decisions

How we make decisions

New studies examined the relationship between how people make decisions - if they make it rationally or emotionally - and how determined they are to defend that choice.

They found that when people make a choice based on feelings, they are more protective of that choice.

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MORE IDEAS FROM We’re More Likely to Stick to Decisions Rooted in Emotions

  • For marketers: Drawing out a decision based on feelings could encourage a stronger allegiance among consumers. This could be achieved through subtle tactics like visuals instead of words, or colors instead of gray-scale.

  • For consumers: Choices that need steadfast commitment should be made with emotion instead of weighing up pros and cons. Choices that need frequent consideration should be made rationally.

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RELATED IDEA

Doing something you shouldn't

Guilt is considered to be a negative emotion - a sense that you've done something wrong.

But, there is a special kind of enjoyment that comes from doing something you shouldn't do. For example, eating a forbidden chocolate bar can boost pleasure.

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The rational manner

When faced with a difficult dilemma, we should carefully assess our options and spend a few moments consciously deliberating the information. Then, we should choose the best fit for our preferences. 

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Decisions Using Our Instinct

Business leaders often make important decisions that defy any logical analysis. This process may be termed as a gut instinct, a hunch, or an inner voice.

Our emotions and feelings may be an essential component of a good decision, which is often neglected in the calculative methods usually deployed to solve complex problems.

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