We’re More Likely to Stick to Decisions Rooted in Emotions - Deepstash

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We’re More Likely to Stick to Decisions Rooted in Emotions

insights.som.yale.edu

How we make decisions

New studies examined the relationship between how people make decisions - if they make it rationally or emotionally - and how determined they are to defend that choice.

They found that when people make a choice based on feelings, they are more protective of that choice.

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  • For marketers: Drawing out a decision based on feelings could encourage a stronger allegiance among consumers. This could be achieved through subtle tactics like visuals instead of words, or colors instead of gray-scale.

  • For consumers...

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