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Deep Dive Into The Fashion Industry

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The placebo effect

The placebo effect happens when a person takes medication that he thinks will help, but the medication has not been proven to be effective for the specific condition.

Placebos work in about 30 percent of patients. Some placebos contain no active ingredient. Other placebos do have active ingredients but aren't proven to work on the patient's particular condition. There are even placebos in the form of surgery, injections, and other types of medical therapies.

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Placebos in research

Placebos are often used in clinical drug trials to determine how well a potential medicine will work.

There are two different groups of subjects in a placebo-controlled trial - one receives the experimental drug and the other the placebo. Neither researchers nor subjects know which ...

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Prescribing placebos

A 2007 study revealed that 45 percent of doctors had prescribed a placebo at some point. Doctors believed that placebos had a therapeutic effect.

The most commonly prescribed placebos are aspirin, vitamins, and antibiotics. Doctors prescribe placebos because they have no other for...

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The subject-expectancy effect

When people know what the result of taking a pill is supposed to be, they might unconsciously change their reaction to cause that result or report that result has taken place even if it hasn't.

However, studies show that a placebo doesn't trick the brain - the brain reacts differently to ...

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The placebo prescribing controversy

The American Medical Association created a policy concerning placebos that states that "physicians may use placebos for diagnosis or treatment only if the patient is informed of and agrees to its use."