When people know what the result of taking a pill is supposed to be, they might unconsciously change their reaction to cause that result or report that result has taken place even if it hasn't.
However, studies show that a placebo doesn't trick the brain - the brain reacts differently to a drug than a placebo. A 2004 study showed that the expectation of pain relief causes the brain's relief system to activate.
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If you are looking at a clinical trial, a psychology study, or an animal study, it must be a randomized, placebo-controlled, double-blind study.
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In 2000, brain scans showed that London cab drivers had developed physical changes in their brains as a result of their daily activity of constantly using their working memory. Their hippocampus was actually bigger compared to non taxi drivers of the same age. Th...
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