Tell stories to catch people's attention

Storytelling is the first step to capturing someone's attention. Facts are up to 22 times more memorable when presented in story form. Once they're hooked, you can work on demonstrating how smart or interesting you are.

An easy way to improve your storytelling is to use sensory information or make comparisons. When Warren Buffet described the last financial crisis, he said, 'Only when the tide goes out do you discover who's been swimming naked.' He said this about the banks that borrowed money they couldn't afford to pay back, expecting no one would notice.