A story does 2 powerful things to persuade - Deepstash
The glorification of busy

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The glorification of busy

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A story does 2 powerful things to persuade

A story does 2 powerful things to persuade

  1. It removes direct confrontation: you’re laying out a scenario for people to follow
  2. It forces the listener to take part in the story: they will place themselves in the story and see themselves doing what the successful person in the story did.

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Stories: motivators for changing behaviors

Stories: motivators for changing behaviors

Changing the way someone thinks or acts requires confrontation. And people don’t usually like that.

But when you tell a story—something people connect with—it can change the reaction you get.

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The 2 drivers

The 2 drivers

We are motivated to take action by 2 drivers:

  • The anticipation of a gain.
  • Fear of a loss.

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How to tell a convincing story

How to tell a convincing story

  1. Identify the desired behavior change.
  2. Find the benefits of the change.
  3. Stoke fear to instigate the change.
  4. Identify major objections.
  5. Find stories and examples to weave t...

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CURATED FROM

IDEAS CURATED BY

harzaa

I like movies and books. I eat the pizza crust. Coffee addict.

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Ignore the Haters

Ignore the Haters

No matter what you decide to do with your life, there will always be someone around to point out the many ways you’ll fail or what you’re doing wrong with each step you take.

Know that every winner loses, but not every loser wins. Successful people don’t start out successful. What makes the...

How to use scenario planning

  1. Identify your driving forces: the big shifts in society, economics, technology and politics in the future and see how it will affect your company.
  2. Identify your critical uncertainties: pick 1-2 of the driving forces (with the most impact).
  3. Develop a range of ...

Drive 1: Epic Meaning & Calling

This is the drive where people are motivated because they believe they are engaged in something bigger than themselves. Wikipedia editors don't feel like they are doing unpaid labour, but they are protecting humanity’s knowledge - something greater than themselves.

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