A story does 2 powerful things to persuade - Deepstash
A story does 2 powerful things to persuade

A story does 2 powerful things to persuade

  1. It removes direct confrontation: you’re laying out a scenario for people to follow
  2. It forces the listener to take part in the story: they will place themselves in the story and see themselves doing what the successful person in the story did.

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MORE IDEAS FROM THEARTICLE

Stories: motivators for changing behaviors

Changing the way someone thinks or acts requires confrontation. And people don’t usually like that.

But when you tell a story—something people connect with—it can change the reaction you get.

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How to tell a convincing story
  1. Identify the desired behavior change.
  2. Find the benefits of the change.
  3. Stoke fear to instigate the change.
  4. Identify major objections.
  5. Find stories and examples to weave together.

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The 2 drivers

We are motivated to take action by 2 drivers:

  • The anticipation of a gain.
  • Fear of a loss.

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Constructing a good argument

At its core, an argument consists of a conclusion and one or more premises, or claims.

  • The conclusion is what the communicator wants his or her audience to accept.
  • The premises are the reasons for believing the conclusion to be true.

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Storytelling

Storytelling is a complex cognitive task on our mind, requiring an application of our short-term, working, and long-term memory.

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Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the problem

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