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Changing the way someone thinks or acts requires confrontation. And people don’t usually like that.
But when you tell a story—something people connect with—it can change the reaction you get.
We are motivated to take action by 2 drivers:
At its core, an argument consists of a conclusion and one or more premises, or claims.
Storytelling is a complex cognitive task on our mind, requiring an application of our short-term, working, and long-term memory.
One of the oldest and most straightforward storytelling formulas:
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