We are told often that we should always try to be our most "authentic" selves. We also like trying new and authentic cuisines or even authentic staples in fashion, yet, we do not completely understand what "authentic" means in a world where change is inevitable.

The word "natural" is a common term we hear in our daily lives. We hear it in advertisements, from our local politicians, and many more.

These are ambiguous words used to stir a discussion to a certain direction and to influence people’s judgments. These words don’t have a specific meaning and overall are words that are systemically misleading.