FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit, reason to buy)
UNLIKE (primary competitive alternative)
OUR PRODUCT (statement of primary differentiation)
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Similar ideas to Product Vision Template
An opportunity cost is the potential ‘alternative’ or benefit that is forfeited when one chooses a particular option.
The other, foregone option, if it is lower than other companies, is the key factor in this trade-off.
When asked "why should people buy your product?" what do you answer?
More often than not, brands take a shotgun approach to talking about everything they do well and as a result their messages come off feignly.
Great positioning is having a focus on the key benefit t...
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