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In 1950, a leading psychologist lamented that only a small proportion of professional literature was concerned with creativity.
Within a decade, a 'creativity movement' developed. Seminars on 'creative engineering' were held, asking what creativity is, why it's important, what factors influence it, how it should be developed. There was never a consensus about whether particular definitions were right, but sentiment settled around a substantive link between creativity and the idea of divergent thinking. People were thought to be creative if they could branch out and imagine a range of possible solutions.
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By its nature, creativity is individual, eccentric, and antagonistic to attempts to plan to organise it. An effort to manage creative people might result in only getting the appearance of creativity.
In the early 20th century, original work entered the world of commerce. Chemical, pharmaceutical and electrical companies hired large numbers of academically trained scientists, believing that innovation was vital to commercial success and that science belonged in commercial orga...
The military was a key factor in creativity's Cold War history, particularly American history.
Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.
The rise of creativity has continued since the Cold War. Many expert practices have been incorporated into the everyday life of organisations committed to producing useful novelty.
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