“Never attribute to malice that which is adequately explained by stupidity”
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“Never attribute to bad intentions that which is adequately explained by ignorance, incompetence, negligence, misunderstanding, laziness or other probable causes”
People have trouble remembering things. Especially those that do not apply to themselves.
Don’t assume malice or disinterest if something is forgotten. Instead, you can demonstrate reliability by having a system that keeps you from forgetting.
For every attribute, there is an opposite, effective attribute.
It's far better to search for an opposite attribute that will enable you to play off against the leader, instead of being similar to the leader.
Marketing is the battle of ideas. To succeed, you must ha...
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