Your income is also influenced by how well you market yourself. Your employer wants to pay as little as possible for your work while your goal is to be paid what you're worth. To bridge the gap, a smart person will negotiate his salary.
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"There's no money in poetry, but then there's no poetry in money, either." ~ Robert Graves
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This phrase doesn't mean you can't negotiate your pay. If you're considered at the higher range of salary, you should stand firm on your value.
To know what they mean by a competitive salary, ask what the range is during the interview process.
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