Pumpkin Spice Craze: Psychological Reasons - Deepstash

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The Psychology of the Pumpkin Spice Craze

Pumpkin Spice Craze: Psychological Reasons

The seasonal treat of Pumpkin Pie is associated with the holidays, celebrations, family gatherings and positive memories.

Big corporations exploit a persuasion tactic called the principle of scarcity, when the ‘limited time’ offering becomes a compelling factor for the consumers to act fast or miss the deal.

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SIMILAR ARTICLES & IDEAS:

Principles of persuasion
  1. Reciprocation: People will be nice if you are.
  2. Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
How Excitement Works
How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.

Salt: The Flavour Potentiator
Salt: The Flavour Potentiator

One of the oldest foods in the world, salt is not as much a flavour in itself as it is an enhancer, bringing out the flavors in all kinds of foods. It makes noodles, watermelon, me...

All About Salt

Salt is harvested from ocean water, and now increasingly from salt mines, like the Himalayan Pink Salt mine called Khewra in Pakistan. Salt is mined much like coal, with explosives and excavations.

All salt is essentially sodium chloride, and it originates from the oceans and seas, even when it is harvested from caves. Salt is a mineral and if no anti-caking agents are added to it, is sometimes labeled as organic, which is not accurate as it isn’t an organically grown substance.

Sea Salt

Drying the ocean or sea water is a universal way of extracting sea salt, though the french method of retaining some moisture gives it a softer consistency.

Sea salt is also harvested from ponds and is generally from the bottom depths known as oeillets. The french method prefers harvesting from the surface, with some variants having larger crystals.