Pumpkin Spice Craze: Psychological Reasons - Deepstash

Pumpkin Spice Craze: Psychological Reasons

The seasonal treat of Pumpkin Pie is associated with the holidays, celebrations, family gatherings and positive memories.

Big corporations exploit a persuasion tactic called the principle of scarcity, when the ‘limited time’ offering becomes a compelling factor for the consumers to act fast or miss the deal.

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