The Psychology of the Pumpkin Spice Craze - Deepstash





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The Psychology of the Pumpkin Spice Craze

The Psychology of the Pumpkin Spice Craze
Are we all "high" on pumpkin spice?


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The Annual Pumpkin Spice Craze

The Annual Pumpkin Spice Craze

Every Fall, there are ‘limited edition’ offerings of Pumpkin Spice pies, lattes and even Kit Kats.

The ingredients of Pumpkin Spice are usually nutmeg, cinnamon, cloves, ginger and other spices. These spices have certain chemicals that have sedative and relaxing effects if taken in small doses, and may be a psychoactive reason to crave this holiday special treat.




Pumpkin Spice Craze: Psychological Reasons

The seasonal treat of Pumpkin Pie is associated with the holidays, celebrations, family gatherings and positive memories.

Big corporations exploit a persuasion tactic called the principle of scarcity, when the ‘limited time’ offering becomes a compelling factor for the consumers to act fast or miss the deal.



Pumpkin Spice Craze: The Bandwagon Effect

A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.




Make Every Day Thanksgiving

Make Every Day Thanksgiving

There are many reasons why Thanksgiving itself can help maintain and improve our friendships, relationships, and good health.

Most people with a significant other give thanks for their part...

Expressing and receiving gratitude

Expressing gratitude can make you a better person. According to research, gratitude has a dampening effect on certain morally questionable behaviours. Gratitude also evokes a cooperative response.

When someone is receiving gratitude , the need to be competent and the need to feel connected are fulfilled. If someone helps you, be sure to express your appreciation - it will make your helper feel capable and valued, and will increase the odds that they will help more people.

Principles of persuasion

  1. Reciprocation: People will be nice if you are.
  2. Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.

How Excitement Works

How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.