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Once television arrived, the political strategy shifted toward using entertainment to get the attention of voters.
In the 1952 election, the Eisenhower campaign started working with ad agencies and actors to create the candidate's TV personality. An enhanced image became the key to political power.
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Today, social media further transforms political discourse from reasoned argument to attention-grabbing images and memes.
McLuhan once said that the politician will be too happy to abdicate in favour of his image because the image will be so much more powerful than...
For centuries, people had read politicians' words. On Nov. 2, 1920, the first broadcast from a licensed radio station was broadcasting the results of that year's presidential election.
Radio made it possible to listen to politicians in real-time. It meant that per...
In 1964, media theorist Marshall McLuhan said that "the medium is the message," meaning that the kind of medium through which a message is transmitted matters more than its content.
For centuries, the primary medium for mass political news was the printed word. Political c...
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The first televised debate from 1960 between John F. Kennedy and Richard Nixon helped Kennedy become more popular, only because of his good looks, while Nixon, just recovered from a recent hospitalization, lost points.
The impact of the television could be easily seen then, as the peopl...
The outcome was so bizarre, the United States had to amend the Constitution.
published 10 ideas
Presidential debates in USA, and not only, are a really big deal. During these, candidates have not only the possibility to show to the entire country what they are capable of, but this is also their chance to win over the adversary. However, when not used properly, debates can also turn into can...
published 6 ideas
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