Attention-grabbing images instead of robust debates - Deepstash

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Attention-grabbing images instead of robust debates

Today, social media further transforms political discourse from reasoned argument to attention-grabbing images and memes.

McLuhan once said that the politician will be too happy to abdicate in favour of his image because the image will be so much more powerful than he will ever be. Some regard modern politics as a fulfilling of McLuhan's prophecy. Democratic societies that neglect the effects of the new forms of media on the quality of political arguments do so at their own peril.

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For centuries, people had read politicians' words. On Nov. 2, 1920, the first broadcast from a licensed radio station was broadcasting the results of that year's presidential election.

Once television arrived, the political strategy shifted toward using entertainment to get the attention of voters.

In 1964, media theorist Marshall McLuhan said that "the medium is the message," meaning that the kind of medium through which a message is transmitted matters more than its content.

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