The heart and love - Ancient Greeks

The heart and love - Ancient Greeks

In ancient Greek, lyric poetry identified the heart with love.

Greek philosophers agreed that the heart was linked to our strongest emotions, including love. Plato thought the heart was responsible for love, fear, anger, rage, and pain. Aristotle granted the heart as supreme in all human processes.

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The heart icon becomes a verb

In 1977, the heart icon became a verb with the "I Love NY" logo that was created to boost morale for a city in crisis. The symbol extended the meaning of the heart beyond romantic love to include civic feelings, thus opening the gateway to new uses.

Once the heart sign became a verb, it could be used to connect people, places, or things.

The ancient Romans believed there was a vein extending from the fourth finger of the left hand directly to the heart.

In the medieval period in Salisbury, England, the groom was told to place a ring on the bride's fourth finger during a marriage ceremony, because of that vein.

The first known image of the indubitable heart icon

In 1344, the heart icon with two lobes and a point appeared in a manuscript, The Romance of Alexander. The scene containing the heart image appears in the lower border of a page decorated with sprays of foliage, perched birds and other motifs characteristic of French and Flemish illumination.

During the 15th century, the heart icon spread throughout Europe on the pages of manuscripts and luxury items like pendants. The heart appeared in coats of arms, playing cards, combs, wooden chests, and sword handles.

Saint Valentine of Rome was added to the Catholic calendar by Pope Gelasius in 496. By the mid-17th century, the celebration of Valentine's day in England was customary.

The first commercial valentines day appeared in England at the end of the 18th century. They combined traditional symbols of love - flower, hearts, cupids, birds. The Industrial Revolution obliterated handmade Valentine's Day items in favour of the mass-produced Valentine's Day card.

During the 12th and 13th centuries, minstrels in France celebrated a form of love that we call today courtly love. The troubadour was to pledge his whole heart to only one woman and promise to be true to her forever. He'd sing to her and the members of the court to which she belonged.

During this time, artists depicted love between a couple as a fanciful tree that rises to form the outline of a heart. It carries within it a coat of arms bearing the Latin word AMOR (love).

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The history of "creativity"
  • Creativity, as a power belonging to an individual, doesn't go back very far. The first recorded usage of the word creativity came from the Oxford English Dictionary in the 17th century: 'In Creation, we have God and his Creativity.'
  • In the 17th and 18th centuries, the creative power was thought of as divine. The idea of a secular creative ability in the imaginative arts didn't appear until the Romantic Era when the poet William Wordsworth addressed the painter and critic Benjamin Haydon: 'Creative art...demands the service of a mind and heart.'
  • In the 1970s, writers reflected on the newness of the concept of creativity, that it was valuable and in need of encouragement.
  • Before WWII, the word 'creativity' was then expressed as genius, originality, productivity, or even intelligence.

How did creativity become an engine of economic growth?

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