How to Convince Someone When Facts Fail
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Is a cognitive bias and it means that showing people evidence which proves that they are wrong is often ineffective, and can actually end up backfiring, by causing them to support their o...
People experience as a result of the process that they go through when they encounter information that contradicts their preexisting beliefs.
When people argue strongly enough against unwelcome information, they end up, in their mind, with more arguments that support their original stance.
If you’re trying to explain to someone the issues with their stance, you can mitigate the backfire effect by presenting new information in a way that encourages the other person to consider and internalize that information, instead of rejecting it outright.
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It can feel impossible to persuade someone with strong views. This is in part because we look for information to confirm what we already know and avoid or dismiss facts that are opposed to our core...
We all tend to overrate the power of arguments we find convincing, and wrongly think the other side will be converted. It is pointless to argue a point that your opponents have already dismissed.
The answer is not to simply expose people to another point of view. Find out what resonates with them. Frame your message with buzzwords that reflect their values.
To try and sway the other side, use their morals against them. People have stable morals that influence their worldview.
However, reframing in terms of values might not turn your opponent's view, but can soften his stance and get him to listen to counterarguments.
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Forming opinions before trying to get all of the facts straight leads to bad decisions, poor choices, and further frustration down the line. In many cases, it exacerbates the problem.