How to Convince Someone When Facts Fail - Deepstash

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How to Convince Someone When Facts Fail

scientificamerican.com

Power of belief over evidence

It's the result of two factors: 

  • cognitive dissonance: the uncomfortable tension that comes from holding two conflicting thoughts simultaneously.
  •  the backfire effect: when corrections actually increase misperceptions among the group in question.

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How to convince someone when facts fail

  • keep emotions out of the exchange;
  • discuss, don't attack;
  • listen carefully and try to articulate the other position accurately;
  • show respect'
  • acknowledge that you understand why someone might hold that opinion;
  • try to show how changing facts does not n...

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