Gift-giving inspires us to think about others and what they would really like to receive. Take a moment before you pay to consider your partner’s/friend's or family member's preferred method of receiving, and how that would best translate into a material object or an experience.
Even couples who have been together forever get gifts wrong all the time; we tend to choose presents for others that we’d want to receive ourselves.
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"There's no money in poetry, but then there's no poetry in money, either." ~ Robert Graves
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