"In the Black"
There is a theory stating that, when it comes to "Black Friday", the term "black" refers to being profitable, which comes from the old bookkeeping practice of recording profits in black ink and losses in red ink.
Retail businesses should be able to sell enough on this Friday (and the ensuing weekend) to put themselves "in the black” for the rest of the year.
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"Many people are in the dark when it comes to money, and I'm going to turn on the lights. " ~ Suze Orman
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